Ryan Leslie's SuperPhone: Beating Facebook To The Scalable Personal Messaging Table

Since the rapid emergence of social media as a viable marketing tool for building brands and connecting with consumers, the trusted formula for enterprising has been to grow an active audience across platforms, consistently distribute content, then monetize those audiences through sharing advertising revenue.

Though this proven model boasts countless success stories, cementing the position of many prominent influencers and corporations within pop culture, ownership of these audiences has rested in the hands of third party platforms, not the people using them. As a result, those who’ve put forth the effort to gain massive followings are found forfeiting complete control of their digital business, earning a mere fraction of their worth without any substantial equity in the relationships established.

At the same time, these third party platforms have unlimited access to the real-time trends, engagement metrics and performance reports needed to develop a deeper understanding of consumer behavior. This backend information is essential for shaping messaging, producing impactful original content and delivering custom brand experiences. More notably, such insights are the key to generating wealth in a mobile-driven digital age.

While content still dominates the modern media landscape, big data is the new gold rush for marketers, advertisers, and media companies alike. Each year, record budgets are poured into capturing detailed analytics that allow companies to more precisely track and target their primary demographics. Media powerhouses like Facebook and BuzzFeed stand at the forefront of this shift, creating new tools and technology to thoroughly analyze audience segmentation, behavior, and engagement. However, even with such advancements in mobile and social communication, there is still a level of disconnect between brands and consumers on a more intimate level. That’s where Ryan Leslie steps in.

SuperPhone is a bidirectional mobile communications system that enables creators to deliver smart, scalable SMSmessaging to millions of supporters worldwide. The app is mobile-responsive, with each user assigned an active mobile number that can also be used for bidirectional calling. Leslie's mobile product is built on relationship equity, turning contacts into currency by way of a direct-to-consumer approach that taps into the true value of forging genuine personal connections with your loyal supporters. SuperPhone empowers creators to take ownership of their audience and influence, bypassing the perceived need for a major label or third party distribution platform to increase an artist's global footprint and create opportunities for true revenue generation. In addition to providing an easily managed and well organized contact list, creators have direct access to real-time data, receiving an in-depth analysis of who each supporter is, the depth of that relationship, along with the amount of time and money they've invested into the relationship.

Powered by his tech company, Disruptive Multimedia, Leslie is spearheading a definitive shift into the enterprise messaging space, transitioning from a Customer Relationship Management (CRM) model into a Personal Relationship Management(PRM) model. The approach transcends traditional email and SMS marketing, using the personal exchange of data through a mobile phone as the catalyst for building lucrative and expansive businesses.

Having an extensive knowledge of your consumer base eliminates the need to reinvest excess money and resources to retarget people who've already proven an interest in your brand or product. SuperPhone has enabled Leslie to independently earn over $2 million in one album cycle with the support of just 15,000 fans. His product and methodology has also served artists like Nipsey Hussle and Rich Homie Quan, each of whom have seen have their revenue increase exponentially since owning their audience and adopting Leslie's methodology.